Troy library book burning campaign

The troy public library was set to close if taxpayers didnt approve a 0. Then, three weeks ahead of the vote, safeguarding american families revealed their true intentions and replaced the book burning party signs with new ones urging residents to vote yes to keep the library open. Book burning party revealed as hoax troy, mi group says campaign to close the troy public library is a satirical appeal to voter emotion. The library was set to close due to the collapsing economy with the only proposed solution a 0. Book burning party sign posted here on 22414 the book burning campaign that saved a public library another day, another strange saga from the small city of troy, michigan. A political action group saved the troy library from closure by using an overthetop campaign with the big idea of a book burning and a media effort dominated by using yard signs, of all things, which made all kinds of sense in a local election on a political issue. Signs advertising a book burning party at our public library on a date just days after the election began popping up around troy. Mar 19, 20 troy, michigan couldnt afford to sustain its library, so it scheduled a vote for a tax increase. A strong antitax group waged a dominating campaign against. Case studies the practical pocket guide to account planning. Troy book burning party and library advocacy nerdlylibrarian. Social media book burning party 120s for troy public library by leo burnett. Jun 29, 2012 the bookburning campaign that saved a public library a social media hoax outwitted an antitax group and galvanized voters in troy, michigan.

Reverse psychology ads save library by proposing book burning. A post at the books for walls blog about the fake book burning party, with comment by library employee paul kwick advertisement. Still, print books continue to be the popular format for ritual book burnings in the digital age. We waged a political campaign which began by planting yard signs around the city that said, vote to close troy library aug. The city of troy and the troy public library is listed as the client of the campaign. Troy public library would close for good unless voters approved a tax increase. And we keep getting emails from people talking about how effective the book burning party campaign. The committee that hatched a satirical campaign urging voters to close the and burn its books credited itself friday for raising public awareness about the librarys questionable future.

Fake campaigns shock users into actionbut at what cost. Jul 16, 2011 the committee that hatched a satirical campaign urging voters to close the and burn its books credited itself friday for raising public awareness about the librarys questionable future. Watch this clever 3minute youtube video about the campaign. Sep 21, 2012 the book burning campaign by supporters of the troy library was a brilliant use of rhetoric to direct a discussion which they thought was misguided. And the campaign ended up winning an effie award, the marketing industrys equivalent of an oscar or grammy. Save the troy library adventures in reverse psychology youtube. Leo burnett detroit troy, michigan couldnt afford to keep its library open, so it scheduled a vote for a tax increase. They set up a campaign under anonymous names called the troy library book burning party that shocked the public and changed the conversation from money to libraries. The troy university library on the troy campus is a federal depository library and it allows all users, including the general public, to access government documents freely. The bookburning campaign that saved a public library a social media hoax outwitted an antitax group and galvanized voters in troy, michigan.

Michigan library saved by book burning party campaign. Mar 03, 2020 until suddenly, the book burning party arrived. Yard signs, a facebook group, and a twitter campaign popped up with the message. The city of troy, michigan wanted to raise a small tax in order to fund the library. Due to a struggling state economy, troy, michigan, has seen a. Baby carrots go to the veggie drawer only to be forgotten. Fundamentals of political strategy weapons of mass. When the true intent of the book burning campaign was revealed, troy residents not only breathed a sigh of relief, they turned out at the polls in numbers 280% higher than predicted.

Awardwinning bookburning hoax saves troy, mi libraries. Leo burnettarc worldwide detroit strategic challenge. In the six months before the august 2, 2011 vote the troy library was in shut down mode. Leo brunett, the advertising agency that inspired mad men, apparently funded the satirical book burning campaign during troys library millage fight earlier this year. The campaign became international news as outcry over the idea of burning the librarys books drowned out the opposition and galvanized. Book burning hoax results in huge support for michigan. Additionally, the agency pushed other kinds of marketing into the troy area on election day, including mobile truck ads image source.

Feb 24, 2014 book burning party sign posted here on 22414 the book burning campaign that saved a public library another day, another strange saga from the small city of troy, michigan. The character of pepe carvalhothe private detective in a series of noir novels by manuel vasquez montalban quite often throughout that series picks a book or books out of his library that hes taken a disliking to and uses them in his fireplace. It took a different tack, putting up signs around town saying, vote to close troy library aug 2. The group put up lawn signs and tried to whip up a fury around burning the books on facebook and twitter. Reverse psychology ads save library by proposing book. As a consequence, the city had to make cuts in personnel and city services. Vote to close troy library on august 2nd book burning party.

Mar 8, 2017 this is troy library book burning party by glen hilzinger on vimeo, the home for high quality videos and the people who love them. Their ad campaign highlights the significance of finding the right responsive chord. The campaign became international news as outcry over the idea of burning the library s. Book burning party with little money, six weeks until the election, facing a well organized antitax group whod managed to get two previous library saving tax increases to fail, a bold approach was needed. May 06, 20 back by popular request, a video chronicling the saving of a library in troy, michigan. A strong antitax group waged a dominating campaign. Nov 04, 2014 this library came up with a genius plan to change the conversation from money to libraries through shock. A vote against the library, is like a vote to burn books. The campaign s facebook page became the hub for the new campaign, with twitter, foursquare, want ads, flyers and more to drive engagement. Back by popular request, a video chronicling the saving of a library in troy, michigan. The backstory on troy, mis 2011 campaign everylibrary. Troy, michigan couldnt afford to keep its library open, so it scheduled a vote for a tax increase. The book burning campaign by supporters of the troy library was a brilliant use of rhetoric to direct a discussion which they thought was misguided.

Book burning party revealed as hoax troy, mi patch. Social media can be a useful tool to bring awareness to a cause. The troy library book burning campaign rhetoric and civic life. And i work at a neighboring library in the area about 15. As a consequence, the city has had to make cuts in personnel and city services.

Book burning party for troy public library 2012 adlib. How book burning saved a library the goodman center. Save the troy library adventures in reverse psychology. A strong antitax group waged a dominating campaign against it. The book burning campaign that saved a public library. The troy library book burning campaign rhetoric and. It implies the ad agency was employed and engaged, on however small a budget, by the city of troy to develop this book burning campaign.

An outrageous hoax book burning campaign was created in an effort to create consumer word of mouth and ultimately save a public library in troy, michigan. Book burning hoax results in huge support for michigan public. Troy library book burning party book burning, books. The company produced a guerilla and social marketing campaign pdf in which they pretended to be a clandestine group urging people to vote to close the library so they could hold a book burning party afterward. Examples of 21st century book burnings are given below. In the midst of a campaign dominated by antitax slogans a new group surfaced, safeguarding american families. Jun 22, 2012 the campaign was picked up in local media and national outlets like library journal and was hotly debated online. I first became aware of the book burning party in july 2011 when i saw a sign advertising it. With little money, six weeks until the election, facing a wellorganized antitax. I first became aware of the book burning party in july 2011 when i saw a sign advertising it at an intersection near my home. The book burning party this was the shot heard round the library world. Troy library book burning campaign posted on october 10, 2012 by zoe boalch an outrageous hoax book burning campaign was created in an effort to create consumer word of mouth and ultimately save a public library in troy, michigan. Jan 20, 20 the group put up lawn signs and tried to whip up a fury around burning the books on facebook and twitter. Troy public library in michigan, us would close for good unless voters approved a tax increase.

Assistance with library resources is available in person or by telephone, email, and online chat during the hours of operation of the troy campus library. Signs appeared around troy with the message, vote to close troy library aug 2, book burning party aug 5. Posing as a political group, we posted signs around town that said, vote to close troy library aug 2, book burning party aug 5. Nov 24, 2012 in order to both bring the conversation back to the topic of saving the library and point out the absurdity of stubbornness to increase taxes, a group of activists in troy began campaigning for the closing of the library with a complimentary book burning party. I found it on the troy, new york page book burning campaign. The city of troy, michigan was facing a budget shortfall, and was considering closing the troy public library for lack of funds. Book burning in troy michigan pro and con librarything. How a book burning party saved the troy public library. Jan 20, 20 the city of troy and the troy public library is listed as the client of the campaign. Ad firm leo brunett funded satirical troy library book. Shocked out of complacency, they passed the tax increase in a landslide and saved the library. Book burning party troy, michigan couldnt afford to sustain its library, so it scheduled a vote for a tax increase.

Vote to close troy library on august 2nd book burning party on august 5th. The bookburning campaign that saved a public library bloomberg. Heres a link to the case study outlining the business challenge, the strategic solution and baby carrots spike in sales as a result of the campaign. If youre not already convinced of this, take a look at that campaign to save a library. Jun 15, 2012 the library in troy, michigan, was under a threat to close if a referendum raising taxes. A social media hoax outwitted an antitax group and galvanized voters in troy. Troy, michigan couldnt afford to sustain its library, so it scheduled a vote for a tax increase. They called it the book burning party, and thought, by creating a hyperbolic enddays situation, offending troy citizens, they could have a big reveal and remind the town how important libraries are. The bookburning campaign that saved a public library. With little money, six weeks until the election, facing a well. Sep 19, 2017 troy, michigan couldnt afford to sustain its library, so it scheduled a vote for a tax increase. Posing as a political group, we posted signs around town that said, vote to. Political activismmichigan 2012 troy, michigan couldnt afford to sustain its library, so it scheduled a vote for a tax increase.