Advantages and disadvantages of focus group discussion pdf

Wheeler, in the social validity manual second edition, 2019 focus groups. Jul 14, 2015 areas of focus outline types of focus group discussions why use fgds how focus group discussions are administered how to analyze data advantages and disadvantages of focus group discussions 3. The patient focus groups were characterized by a strong need to talk and a high need for information. Classroom discussions create an opportunity for teachers to lead a class through a subject and build upon students knowledge. We first briefly explain the procedure of the technique and then provide an overview of the different forms of focus group discussion. However, each of these methods presents different advantages and disadvantages and researchers should consider context. It provides a diverse set of responses based on interviewee profiles. Here are the significant disadvantages of focus groups. Graphs and charts are visual aids that allow you to convey data and statistics to your audience during a presentation. It is an inexpensive and fast method of acquiring valuable data. Group decision making advantages and disadvantages wisestep. Group practices are groups of healthcare professionals who own and manage a business together.

A focus group could be formed of a group of care providers or of a group of patients who provide their opinions regarding a number of different treatments or types of care provision. Advantages disadvantages it is comparatively easier to drive or conduct it allows to explore topics and to generate hypotheses it generates opportunity to collect data from the group interaction, which concentrates on the topic of. Visual basic is microsofts proprietary programming language. Aug 16, 2011 focus group participants are asked questions in an interactive setting and are encouraged to discuss thoughts freely with other participants.

It has become the subject of important methodological discussions and it is now considered a very innovative research method. Focus group discussion in qualitative research new delhi. Focus group discussion relies on facilitators or moderators to guide the groups discussion berg, 1989. The open and free discussions typically generate ideas and can provide a wealth of information for the business or organization. The following themes and subthemes, derived from parents responses in the focus group discussions, encompass the barriers disadvantages and supports advantages for the seven. Focus group learn about different types of focus groups. Participants respond and share information through online means. Following are the main advantages of focus group discussion in research. Several focus group advantages and disadvantages are worth considering if a business has a new concept that it wants to bring to the marketplace. Free and open discussion among the respondents results in generation of new ideas which can be very useful for business decision making. Deep detailed data observations by outsider rather than selfreported data disadvantages difficult to systematically collect data, especially in middle of important moment hard to take notes so details may be forgotten ethical considerations. It has become the subject of important methodological discussions. Kathleen, thank you so much for all your valuable, insightful research. Advantages and disadvantages of focus groups a window into customers heads focus group discussions lead to valuable output.

The selfselecting process and voluntary participation may not be representative. Focus groups explicitly use group interaction as part of the method kitzinger 1995. At the same time, there are also disadvantages that come with playing sports. Creating brochures is a relatively inexpensive form of advertising that highlights the points you want noted. People wore clothes made from wool, from cotton or from silk, all of which came from either animals or plants. That case requires the usual protection of participants, with the added assurance that all the participants in each discussion truly belong to the shared milieu. Focus groups are more expensive than market surveys because participants often expect to receive compensation to participate in the discussion. Children and adults alike can benefit from playing various kinds of sports. Focus group discussions represent yet an additional technique. The method aims to obtain data from a purposely selected group of. Oct 19, 2016 advantages in a face to face interview, moderator can keep the discussion under control and focus on the areas of interest as described in the moderator discussion guide. The recruitment of the right kind of respondents is difficult and could be met with suspicion, transport problems, etc. Sep 29, 2020 focus groups represent a traditional method of research, and the investment required to host them is high.

In order to discuss these two points, i will focus on the two main characteristics that differentiate the fg from other techniques of information gathering in. Show full abstract between focus groups and both surveys and individual interviews help to show the specific advantages and disadvantages of group interviews, concentrating on the role of the. Knowing the advantages and disadvantages of focus group compared to other research methods, its potential use in the. Coworkers and friends are more comfortable in voicing views in each others company than on their own with the researcher. It helps to build strong relationships within each target market.

Turning to budget issues as a factor in planning focus groups, one guideline is that. Advantages and disadvantages of focus group research are also discussed, along with some of the. What are the advantages and disadvantages of sports. What are the main advantages and disadvantages of discussion groups. The amount of data collected would be overwhelming and complex to be analyzed. The disadvantages of focus groups 1 more expensive to execute than surveys 2 participants cant voice their opinion freely 3 hard to.

Advantages of conducting a focus group interview are the flexibility in questioning, the. Dos and donts of a positive focus group experience 5. What is the purpose and advantages of focus group interviews. Advantages and disadvantages of online focus groups when planning a new focus group discussion, it is always worthwhile to sit down for a minute and consider the pros and cons of an online focus group vs. Data was collected through focus group discussion and indepth interviews with 43 residents of asebu ghana. The risk of the discussion getting sidetracked by topics that may not be the primary focus. Summary of the advantages and disadvantages of focus group methodology advantages disadvantages attitudes and opinions are socially formed. Seminars can be advantageous because they provide an environment where participation is encouraged and group learning can take place. Before the 20th century, the fabric used to make clothing came from natural sources.

A focus group discussion is a qualitative data collection method that engages 6 to 12. Oct 25, 2020 advantages and disadvantages of focus groups this article aims to identify and explain some of the advantages and disadvantages of focus groups. This paper uses the definition of focus group as a controlled group discussion, on the basis that the group interaction generated through discussion is of prior importance to this methodology. Advantages and disadvantages of group work lorecentral. Focus group is an important research method, here we list the advantages and disadvantages of such research method. It functions with the help of a skilled moderator who facilitates a discussion with a. While the method has promise, it also should be recognized that conducting focus group research within. Focus groups can offer some insights on the opinions and underlying rationales for different groups of people. A focus group that consists of fewer participants usually four or five which creates a more intimate group.

Focus group discussions these are a form of qualitative research in which a group of participants are asked about their. The impression is that fg is often adopted without any prior consideration of whether it. Crucially, where this differs from research conducted through surveys or phone interviews is that youre not only getting a persons opinions, but their reactions, too. Important skills that a group moderator should possess 3. Because it is a microsoft product, it is difficult to move programs written in visual basic to other kinds of operating systems. It requires a lot of planning and training to encourage participation and focus the. Playing sports at any level can be rewarding and fun. A key advantage of focus groups is that they take place facetoface. Different types of graphs can be used, depending on the information you are conveying. Advantages and disadvantages of focus groups latest mata.

Both focus groups and key informant interviews are used to gather opinions on a specific topic. Advantages and disadvantages of focus groups universal teacher. Methodological aspects of focus groups in health research. Advantages of a focus group focus groups are a cheaper means of obtaining information, as compared to individual interviews. The major disad advantages of group meetings include that they create opportunities for participants. The focus group practice involves a number of participants having an open discussion on a specific topic, set by a researcher. What are the advantages and disadvantages of a graph. If the focus groups provide advantages, it also provides some of the disadvantages. Focus groups are a prominent method of enquiry, regularly used within the field of social science and in particular, qualitative research. Compact and informative, brochures convey your message quickly and costeffectively. Advantages and disadvantages of focus groups collabito. Advantages and disadvantages of focus groups advantages disadvantages depth. Although focus groups have good attributes, they also have their negative effect.

Focus groups are often used by researchers to gather qualitative data and indepth insights into a particular topic. What are some advantages and disadvantages of group meetings. With focus groups you have the opportunity to get the views and input of people from different backgrounds as it relates to the topic of discuss. The most recent definition of a focus group was provided by carey and asbury 2016 who states that research based on focus groups has traditionally been understood as a way of collecting good and detailed data, which essentially implies involving small numbers of people in informal group discussions, focussed on a specific subject or.

The advantages and disadvantages live and invest overseas. The advantages and limitation of discussion method. As said the discussions are controlled by the moderator. What are the advantages and disadvantages of nylon. Susceptibility to facilitators bias, which may undermine the validity and reliability of findings. Advantages focus group brings interaction between participants highlights their view of the world. Students should learn to understand their own conditions to choose the best research method for their study. Dec 11, 2012 focus group is small group selected from a wide population and sampled. A focus group is a small group discussion guided by a.

Advantages and disadvantages of focus group research are also discussed, along with some of the logistical considerations involved, in light of the researchers own experience and recommendations from the. The recruitment of the right kind of respondents is difficult and could be. A particular disadvantage of a focus group is the possibility that the members. Created using powtoon free sign up at youtube create animated videos and animated presentations for free. Advantages of conducting a focus group interview are the flexibility in questioning, the encouragement of dialogue and exchange of ideas, the generation of hypotheses, being relatively fast and inexpensive and producing findings in a form that most users fully. The groups generally result in more data being gathered, as participants are given the opportunity to rebut each other. Focus group discussion is frequently used as a qualitative approach to gain an indepth understanding of social issues. Participants are able to listen to responses of other participants and feed off each other. Limited confidentiality of information shared during the discussion. The principal advantage of focus groups is that they enable you to understand the real feelings and beliefs of the people who will be affected by your researcha layer that is difficult to reach through other methods. The group discussion making techniques often consume and take more time to come to a conclusion which is accepted by each individual in the group as every individual in the group has their own unique and innovative ideas which result in having too many options in consideration.

Very common in marketing research and based open discussion to collect opinions or emotional response to a subject or area. Advantages of group meetings include that they create opportunities for participants to share information, as well as encouraging teamwork. Sep 03, 2011 the focus group fg technique has been recently rediscovered by social scientists. What are the advantages and disadvantages of focus group. Jan 25, 2019 compared to individual interviews, focus groups are not as efficient in covering maximum depth on a particular issue.

The disadvantages of using focus group discussion are as. Advantages and disadvantages of focus groups in research. The goal of this working paper is to describe potential uses of the focus group, its advantages and disadvantages as a qualitative research method section 2. Unfortunately, this is sometimes at the expense of less active students. What are the advantages and disadvantages of a seminar. Advantages and disadvantages of focus groups how and what. The flexible format allows the facilitator to explore unanticipated issues that may arise during the discussion. Elderly in employing focus groups are described, and their advantages and disadvantages as a general method for gathering basic qualitative data are discussed. Focus groups can be low cost and provide speedy results. The group is facilitated by a leader who keeps participants focussed on the topic of interest. In the marketing, focus groups are seen as an important tool. The disadvantages of classroom discussions synonym.

Each evaluation method has its advantages and disadvantages. However, such a widespread use of fg seems to have become a fashionable research technique. This brief includes a basic overview of focus groups. While entering into a group practice removes much of the physicians autonomy, the choice tends to put professionals in a better financial positi. In the health care professional focus groups, researchers experienced a greater variety of communication styles. So, above are some of the advantages of the focus groups. Focus groups provide a qualitative method of data collection. Advantages of focus groups disadvantages of focus groups they can generate more critical comments than oneonone interviews 102 there is a risk of bias when people agree with others instead of expressing their own views 101. The strengths and weaknesses of focus group research essay. Mar 14, 2016 the factors described above resulted in focus group discussions that might be interpreted as characteristic of health research. On the other hand, th seminars can be advantageous because they provide an environment where participation. The advantages of focus groups can be maximized through careful attention to research design issues at both the project and the group level.

Consider the advantages and disadvantages of using focus groups before using this method to collect information. Online focus groups are created to reach a broader range of participants. Advantages and disadvantages of focus groups in research it is an inexpensive and fast method of acquiring valuable data. What are the advantages and disadvantages of conducting focus groups. Disadvantages of focus group interviews are the technique can be misused by poorly trained researchers. Advantages focus groups produce indepth qualitative information. Disadvantages of focus groups and how to avoid them. The moderators control the discussion as per his or her experience. The advantages of discussion groups include increased productivity, enhanced creativity and the ability to reach a general consensus among all participants the advantages of discussion groups include increased productivity, enhanced creativ.